BowFlex, Inc., formerly Nautilus, Inc., located in Vancouver, Washington, United States, was the American worldwide marketer, developer, and manufacturer of fitness equipment brands Bowflex, Schwinn, and JRNY, its adaptive fitness platform. [3] 6 days ago · Who ownsBowFlex? Explore the ownership changes after bankruptcy, discover the fitness brand's current owner, and understand what this means for buyers today. · There is no single private individual owner of BowFlex anymore. Following bankruptcy proceedings in 2024, the brand was acquired by Johnson Health Tech Retail, Inc., a Taiwan-based fitness equipment giant. · You don’t want to spend money on a treadmill if the company might vanish tomorrow. To make a smart purchase decision, you need to understand the stability of the new owner. The Bowflex brand is currently owned by Johnson Health Tech (JHT), a global fitness manufacturing giant based in Taiwan. · But as of 2025, questions about its ownership have surged amid a dramatic corporate turnaround. So, whoownsBowflex today? The answer lies in a tale of invention, explosive growth, financial turbulence, and a strategic acquisition by a global powerhouse. · Johnson Health Tech Retail purchased substantially all the assets of BowFlex in a bankruptcy auction, including the BowFlex, Schwinn, and JRNY brands, along with existing finished goods and parts inventory. · VANCOUVER, Wash.-- (BUSINESS WIRE)-- Today, Nautilus, Inc. becomes BowFlex Inc. (NYSE: BFX), adopting a name synonymous with home fitness for nearly 40 years.
