Webcult gaia has made quite the comeback this summer thanks to inspired cutout pieces like the serita dress you’ve seen on everyone from hailey bieber to kylie. Webif you’ve visited a cult gaia store recently, you might have noticed something in the air: The brand’s new fragrances. Webas an artistic label that designs for the moving eye, cult gaia aims to create an effortless visual feast through its intricately designed accessories, such as handbags, hats and.