This creates a self-perpetuating cycle: It’s no secret that the beauty industry has become a celebrity takeover, but how are these celebrity-founded brands standing out from big-name behemoths like mac and l’oreal? Now, she’s also added makeup to the list with rare beauty. From acting to singing, selena gomez is known for many things; Rare beauty, the cosmetics label she launched in 2020, was reportedly in advanced talks for a partial acquisition by a private equity firm, placing its valuation close to $2 billion. · instead of relying solely on viral moments, gomez ’ s business ecosystem thrives on reliability, steadiness, and clear value propositions. The more stable her influence, the more commercially powerful it becomes. From rare beauty’s first-ever fragrance launch with scented billboards in new york city, to the montecito wedding. Selena gomez is making 2025 her year — and we’re breaking it all down. · discover how selena gomez ’ s rare beauty blends mission driven values, inclusive shade ranges, and viral social campaigns into a multi billion dollar cosmetics powerhouse while funding youth mental health. · in the 2000s, brands such as missha and the face shop — which lacked manufacturing facilities — partnered with odm firms to launch hit products, reshaping the industry. Discover her formula for success. · in february 2025 , selena gomez made headlines not with a new album or film but with a strategic business move. This mirrors today’s indie brand boom. · selena gomez ’ s journey from a child star to now showcases her passion, strong values, and relatable connection with fans.
