74thStreet is an east–west street carrying pedestrian traffic and eastbound automotive/bicycle traffic in the NewYork City borough of Manhattan. Introducing The 74, where modernity meets the timeliness sophistication on Manhattan’s Upper East Side. This chic “it” building, brought to life by architects Pelli Clarke & Partners seamlessly blends sparkling refinement into its surroundings, from streetscape to skyline. · Discover hidden gems and top attractions on NewYork's74thStreet. Explore secret spots, local favorites, and must-see places off the beaten path! · Work is wrapping up on THE74, a 32-story, 41-unit project from Pelli Clarke & Partners and Elad Group at 201 East 74thStreet on the Upper East Side. Introducing The 74, where modernity meets timeless sophistication on Manhattan’s Upper East Side. Designed by Pelli Clarke & Partners, with interiors by Rafael de Cardenas, this chic building features sculptural neutrals, creating a refined, crisp atmosphere. On 74thstreet — a legacy block on Manhattan’s Upper East Side, a fresh response to the neighborhood’s age-old sophistication has arrived. “THE 74 is a contemporary design of sparkling refinement – animating its surroundings with artful geometry.” Find local businesses, view maps and get driving directions in Google Maps.