Webin a hotel in amsterdam, the team started sketching the unrivaled design that would become starbucks reserve® roastery and tasting room. The finished immersive coffee experience is almost exactly as muller imagined it. Webhow starbucks is using design to sell coffee. As starbucks opens its largest location ever—in shanghai—ad pro catches up with the woman behind the brand's iconic look. Webtake the stairway up to observe the evocative mural about coffee’s origins created by chicago artist eulogio ortega. A chemex tasting at the starbucks reserve® roastery. Webthe drapes by the windows are pieces of art, inspired by the bottom of the cooling tray of the roaster. Weba literal love letter from starbucks to chicago sits adjacent to molly z’s mural. It talks about chicago as the first city outside the pacific northwest that starbucks brought its coffee to in 1987, and why it has become home to the new starbucks.
