Verkkothis paper analyses the role of feminist mobilizing in formulating the gender equality agenda of the sustainable development goals (sdgs): The goal (5) to ‘achieve gender equality and empower all women and girls’ and. Verkkowhen more women are empowered to lead, everyone benefits. Decades of studies show women leaders help increase productivity, enhance collaboration, inspire organizational dedication, and improve fairness. Despite these benefits, only 10% of fortune 500 companies are led by women. Verkkothe concept of girl power was introduced in the early 90s by the subcultural feminist punk music movement ‘riot grrrl’, in the usa. The riot grrrl music scene addressed issues like female empowerment, racism, sexuality, and the patriarchy. Verkkofrey (1993) insisted that girl power’s antifeminist message draws young women’s attention to fashion and appearance, an emphasis on style and aesthetics that then becomes a marketing strategy for the culture industry, which uses media to disseminate girl power to every aspect of the cultural arena. Verkkogirl power emerged from the riot grrrl movement, an underground feminist punk effort that advocated for “revolution girl style now!” Verkkothe chapter takes a retrospective look at the phenomenon through the lens of girl energy, a concept used for girl power in finland. Through memory work, aino tormulainen, heta mulari and myry voipio analyze a sample of adult women’s experiences of being adolescents during the most intensive years of finnish girl. This essay articulates the elements shared by girl power and by naomi wolf’s treatise on power feminism, examining how both have been commodified by the mass media as commercial. This chapter compares early feminist visions of a collective sense of common cause to contemporary media translations of empowerment and autonomy through girl power.
