Webin matthew 7:15, jesus firmly warned: “beware of the false prophets, who come to you in sheep’s clothing, but inwardly are ravenous wolves” (nasb). Webacross three studies, we show that retargeted ads that “fit” the context on the dimension of social presence evoke higher levels of perceived intrusiveness, which, in turn, influence. Weba wolf in sheep's clothing is an idiom from jesus's sermon on the mount as narrated in the gospel of matthew. It warns against individuals who play a duplicitous role. Webthe menzies research centre has long called out the dangers lying behind social media’s addictive interface. In june, peter dutton pledged to enforce restrictions. Just as a wolf may appear to be a harmless sheep, a marketing.